In an ongoing effort to foster regional trade and spotlight innovative consumer products, the June edition of the Taiwan-Malaysia FMCG Business Matching session was successfully held on 31 July 2025.
This virtual session brought together Taiwanese snack and confectionery brands with Malaysian importers & distributors, creating a focused platform for cross-border dialogue and commercial discovery.
Goals of the Session
The session was designed with clear objectives:
- Category Focus: Spotlight Taiwanese snack and confectionery brands with strong export potential.
- Market Access: Help these brands understand key entry requirements in Malaysia, such as halal certification and shelf-life suitability.
- Distributor Discovery: Connect Malaysian distributors with curated, high-quality products that cater to evolving local tastes.
- Partnership Building: Create direct conversations that pave the way for trust and long-term collaboration.
Notable Outcomes
The session yielded several promising results:
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Targeted Conversations: Discussions were highly relevant and tailored, especially within the snack and sweet treats categories.
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Market Readiness Insights: Participants exchanged valuable feedback on consumer behavior, pricing expectations, and packaging adaptability.
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Follow-Ups Underway: A number of brands have already initiated one-on-one follow-ups to explore partnerships further.
Participants' Feedback
“...The Malaysian distributors we met were very focused on snack and confectionery categories—perfect match for our products.”
“…It was valuable to learn from Malaysian distributors that shelf life and halal compliance are key factors for entering the Malaysian market”
“…We’ve already scheduled calls with a distributor for sampling discussion—it’s exciting to see quick traction!"
Looking Ahead
The June edition marks another strong step in Taiwan-Malaysia FMCG collaboration, with a special spotlight on snacks and confectionery. Initial conversations are progressing, and we’re optimistic about what’s to come.
Boostorder will continue driving meaningful connections and expanding trade opportunities in future sessions.
